Perception of Bank Customers on e-Banking Services - A Study with Special Reference to SBI Customers of Madras University Branch

Authors

  •  K. Janaki Full time Ph.D Research Scholar, Department of Commerce, University of Madras, Chepauk, Chennai - 600005, Tamil Nadu
  •  S. Gurusamy Professor and Head, Department of Commerce, Chairperson – School of Business and Management Studies, University of Madras, Chepauk, Chennai – 600005, Tamil Nadu

DOI:

https://doi.org/10.53739/samvad/2018/v16/130370

Keywords:

Confirmation, Electronic Payment Transactions, Financial Institution, Gratification, Information, Reliability, Security

Abstract

e-Banking is an electronic mode of transaction. It enables any individuals, customers, financial institutions to have any transactions through the financial institution’s website. e-Banking typically connect to or be a part of the core banking system and is in contrast to the branch banking which was the traditional way of accessing to its customers. The aim of the research paper is to study the awareness of e-banking among the customers and their perception towards e-banking with regard to usage and its benefits. The author has adopted multiple regression analysis to examine the perception of customer towards e-banking with regard to usage and its benefits. With the previous work of factor analysis Principal Component method done, the variables are grouped into five factors as Gratification, Confirmation, Security, Reliability and Information. Therefore, it is concluded that there is a sharper estimation on the influence of security factors and the information factors on the perception of customers towards e-banking with special reference to SBI, Madras University branch.

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Published

2018-12-22

How to Cite

(1)
Janaki, K.; Gurusamy, S. Perception of Bank Customers on E-Banking Services - A Study With Special Reference to SBI Customers of Madras University Branch. samvad 2018, 16, 17-24.

Issue

Volume 16, 2018

Section

Articles

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