Volume 8 , 2015

Published: 2016-01-28

Editorial

SAMVAD
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Research Papers

A Study of Impulse Buying Behavior and Factors Influencing it with Reference to Beverage Products in Retail Stores

Aradhana Gandhi, Apoorva Vajpayee, Dewanshi Gautam
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Innovative Marketing Strategies

D. Bedekar
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Innovative Ways of Market Entry and Expansion, Adopted for International Markets

A Bhagwat
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Successful Sales Force Management with Innovative Changes in Sales Administrative Functions

G. N. Bhagwat
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Study of Impact of Innovative Methods to Engage Consumers in Malls through Entertainment

Komal Chopra
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Analysis of the Innovative Strategies for Value Creation in the Smartphone Market: A Case Study Approach Using Blue Ocean Framework

Sujata Joshi, Saurabh Saxena, Juhi Tarkas
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Do Talent Management Practices Make Difference? : A Case Study of Biotechnology Start-Up Firms

Aditi Yadav, Lata Dyaram
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Innovative People Management Strategies: Managing People During Merger and Acquisitions

Safia Farooqui
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An Econometric Analysis Pertaining to Exchange Rate Dynamics in India

J. V. Ramana Raju, Mayuresh S. Gokhale
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Organizational Conflict Management: An Attribute to Diversity at Workplace

Sandeep A. Hegade
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Turbulent Times for Indian Economy: A Perspective

Sandeep A. Hegade
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The Disruptive Organization

Sandeep Hegde
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Creativity at Work Place

Pragya Sharma, Cherry Jain
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Gandhian Economics: An Inspiration for Modern Green Marketing Practices

G. Joshi
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Impact of Social Media Marketing on SME Business

Rahul Jain
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Reducing Carbon Footprint through Green HRM

Asha Nagendra, Sugandh Kansal
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Contemporary Issues in Innovative Management of People

Sharad R. Kulkarni
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"Ad-Mad: Recapturing the Lost Mindshare"

S. Lakhotia
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Business Promotion Strategies for Small Enterprises

Anuradha Pathak, Khushboo Makwana
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Talent Management: A Strategic Approach towards Growth in IT Industry

Namrata Mandloi
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A Study Forecasting the GDP of India Using ARIMA Model

Ravi Changle, Sukhjeet Matharu
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Identifying the Role Played by Children in the Purchase of Few High Involvement Products

Pallavi K. Mhatre
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Mentoring and its Role in Women's Career: A Critical Perspective

R. Natkarni
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Effects of Job Stress on Work Behaviour amongst Nurses in Selected Public and Private Hospitals at Pune

C. N. Rawal, Shradha A. Pardeshi
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Influence of Social Media on Social Services: A Study of Youngistan

Piyush Kant Pyasi, Nitin Kr. Saxena, Pranay Karnik
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â€˜A Comparative Study of Performance of Top 5 Mutual Funds in Indiaâ€™

S. Rajpurohit
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Challenges and Proposed Solutions for Mergers and Partnerships in Higher Educational Sector

Murali Krishna Kuppili, D. Raghunatha Reddy
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Cause-Brand Association - An Emerging Trend in India

Deepa Rohit
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Contemporary Issues in Pharmaceutical Marketing Strategy

Mahesh Abale, Pradeep Sadarpatil
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Global Financial Crisis and Indian Economy- Interface

Deepa Pillai, Tanmay Sanjeev
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ARE YOU GAME?: Exploring Gamification as an HR Strategy in the Changing Times

Shreya Shah, Swatee Sarangi
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"Blogging- A Powerful Public Relation Marketing Tool, A Study of Public Awareness With Reference to Nagpur City"

Minal Kashyap, Kamal Satija
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Effect of Celebrity Endorsement on Consumer Based Brand Equity: Toothpaste Industry

Sony Mathews, Rahul Jain, Tanay Shah, Sudipto Hizli, Jayesh Porwal, Samir Virani
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Innovations Management

Mallika Srivastava
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Strategic Armoury of Innovations for Online Retailers

Dilip S. Thosar
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Innovation in Human Resource Management, Policies and Practices

Neha Vyas
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Volume 8 , 2015

Editorial

Research Papers

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