Volume 9 , 2015

Research Papers

• A Study on the Moral Judgment of Pre-Adolescent Students

    M. Suvarna Saritha

  1-5

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• Advancements in Capital Budgeting Evaluation Practices: A Conceptual Analysis

    Tatikonda Neelakantam

  6-14

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• Assessment of Advertising Effectiveness: A Scale Validation Exercise

    Ruchika Sachdeva

  15-25

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• Enhancing the Competitiveness of Textile Industry in an Emerging Economy : the Role of MSME

    Shailja Dixit

  26-39

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• Organizing On-Campus International Conference for Institutional Branding: A Review

    Subhasis Sen

  40-44

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• Online Retail in India – A Disruptive Force

    V. V. Ravi Kumar

  45-48

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• A Z-Score Analysis on Working Capital Management Of The Selected Listed Cement Indian Companies

    Jigna Chandrakant Trivedi

  49-58

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• Gender Stereotyping in Advertising and its Consequences & Effects on its Audience

    Preetha Menon, Shreya Punkambekar, Sadhika Bhatia

  59-64

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• Analysing Effects of Information overload on Decision Quality in an Online Environment

    Shubham Goswami

  65-69

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• Initial Performance of IPOs in India: Evidence from 2010-2014

    Sweety Nishant Shah, Disha Harshadbhai Mehta

  77-86

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• Motivation and Job Satisfaction: A Study of Pharmacists in Private Hospitals

    D. Rajan

  87-100

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