Innovative Ways of Market Entry and Expansion, Adopted for International Markets

Abstract

The paper discusses about the innovative ways of market entry and expansion adopted by businesses especially focusing on the international markets. It broadly analyzes the foreign entry mode with equity investments i.e. joint venture (or the collaboration mode), and the wholly owned subsidiary (or the full control mode). The study which is primarily a literature review basically focuses on the different ways in which innovations are involved and how they affect the selected mode of market entry. It further attempts to arrive at relevant propositions related to different modes of market entry in to foreign markets.