Customer Experience Management : A Framework For Successfully Managing The Customer Experience
DOI:
https://doi.org/10.53739/samvad/2012/v4/98196Abstract
Customer Experience Management has gained in importance in recent years. As companies are faced with the prospect of decreasing customer loyalty coupled with increasing costs of customer acquisition, it has become immensely important for companies to ensure a good experience for customers through every stage of customer interaction. This paper focuses on the various aspects that impact customer experience and offers a framework that incorporates these factors.Downloads
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Published
2012-03-01
How to Cite
(1)
Mukerjee, K. Customer Experience Management : A Framework For Successfully Managing The Customer Experience. samvad 2012, 4, 55-65.
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Section
Research Papers