SRIVASTAVA, Mallika. Strategic CRM in B2B. SAMVAD, [S. l.], v. 7, p. 13–21, 2014. DOI: 10.53739/samvad/2014/v7/98210. Disponível em: https://samvad.sibmpune.edu.in/index.php/samvad/article/view/98210. Acesso em: 23 oct. 2024.