SACHDEVA, Ruchika. Assessment of Advertising Effectiveness: A Scale Validation Exercise. SAMVAD, [S. l.], v. 9, p. 15–25, 2015. DOI: 10.53739/samvad/2015/v9/98339. Disponível em: https://samvad.sibmpune.edu.in/index.php/samvad/article/view/98339. Acesso em: 23 oct. 2024.