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Case Study: The Uberisation of Supply Chain

Affiliations

  • Presidency School of Business, Bangalore, India

Abstract


Uber, a technology company, provides a platform for customers who wish to source a taxi ride on their smart phones. This case study analyses the impact of Uberisation on supply chains and addresses the risk Uberisation entails for traditional firms that are unable to leverage the smartphone app technology. This development based on app technology has necessitated innovations across the supply chain.

Keywords

Innovations, Supply Chain, Technology, Uber, Uberisation.

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References


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