Case Study: The Uberisation of Supply Chain

Authors

  •  Venkatesh Ganapathy Presidency School of Business, Bangalore

DOI:

https://doi.org/10.53739/samvad/2016/v11/98179

Keywords:

Innovations, Supply Chain, Technology, Uber, Uberisation.

Abstract

Uber, a technology company, provides a platform for customers who wish to source a taxi ride on their smart phones. This case study analyses the impact of Uberisation on supply chains and addresses the risk Uberisation entails for traditional firms that are unable to leverage the smartphone app technology. This development based on app technology has necessitated innovations across the supply chain.

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Published

2016-06-01

How to Cite

(1)
Ganapathy, V. Case Study: The Uberisation of Supply Chain. samvad 2016, 11, 26-31.

Issue

Section

Articles

References

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